The mural was commisioned by the Monterey Bay Aquarium as part of a conservation outreach program to the Latino community in California. The mural was displayed as a standard size billboard in cities like Oakland and Bakersfield, areas with a large Latino population. The billboard messaging encouraged conservation of California's ocean habitats.

Currently the mural is being reproduced (without ad messaging) in three cities in California as part of a community education program funded by the Aquarium. Marta projects the mural on a selected building wall, draws the outlines of the figures and wildlife, and it is then painted by students. Murals have been completed in Watsonville and East San Jose; an additional mural will be painted in Fresno in summer 2007.